Most music PR emails go straight to the digital graveyard. You spend weeks recording, mixing, and getting the cover art just right, only to send a pitch that gets left on read.
Usually, the problem isn’t the song. It’s the electronic press kit (EPK).
When a music blogger finally opens your pitch, they don’t want to download a clunky ZIP file or hunt around for a working link. They want to grab what they need, write the post, and hit publish. If you want to stop hearing crickets and start stacking feature links, here is the exact breakdown of what needs to live inside your press release asset folder.
1. Clean, Frictionless Smart-Links Nothing frustrates a writer faster than a broken streaming link or a folder that demands a password. Keep your listening links dead simple.
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Use a single smart-link (like Linktree or Feature.fm) pointing to Spotify, Apple Music, and YouTube.
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Always include a private, unlisted audio file (via Dropbox or SoundCloud) with download permissions enabled in case they need the MP3 for a radio segment or video review.
2. A Short, Punchy Bio (That People Will Actually Read) Music journalists do not have time to read a five-paragraph epic about your entire life story. Give them options so they can copy-paste what fits their format:
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The One-Liner: A single sentence summarizing your sound and your latest drop.
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The 100-Word Blurb: Ideal for quick-hit reviews or playlist roundups.
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The 300-Word Feature Bio: A deeper look at your artistic direction and the concept behind the project. Always write in the third person and keep the corporate buzzwords out of it.
3. High-Resolution Visuals That Pop A blog post without good imagery looks half-baked. Make sure your visual assets look sharp on any screen size.
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Drop 2 to 3 professional, high-res press photos into the folder (include both horizontal and vertical crops).
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Include your single or album cover art at full resolution (at least 3000x3000px).
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Skip the heavy watermarks—writers want clean images they can easily drop into a template.
Contextual Note: Visuals are crucial for grabbing attention, but if you’re a lyricist, you also want to make sure your pen game gets the analytical respect it deserves. Submit your track to our music review submission page.
4. Lyric Sheets & Production Credits If you want writers to pick up on your double entendres and clever schemes, don’t make them guess the lyrics from audio alone.
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Add a clean text file or PDF with your full lyrics.
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List out your production credits, mix engineers, and features so everyone gets proper credit (which also means extra social tags for you).
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Include a quick two-sentence note on the inspiration behind the track to give the writer a narrative angle.
Ready for an objective breakdown of your latest project? Submit your track via our Music Review Page.
