The Queensbridge Housing Projects in Long Island City carry a massive weight in hip-hop history. For decades, the name immediately conjured a specific sonic universe: the gritty storytelling of Nas, the cold realism of Mobb Deep, and the raw street poetry of Tragedy Khadafi. It was the undisputed birthplace of classic, dark New York boom-bap.
But history is shifting. Enter Zeddy Will.
With his new track “There It Is” (featuring YKNIECE), the rising star is proving that growing up in one of hip-hop’s most storied neighborhoods doesn’t mean you have to copy the past. Instead of leaning into grim, heavy narratives, Zeddy Will is delivering a high-octane, feel-good pop-rap sound that’s impossible to ignore.
From TikTok Creator to 10K Projects Signee
Zeddy Will’s rise is a perfect case study in modern stardom. He didn’t start out trying to fit into traditional studio spaces; instead, he built his foundation on TikTok, letting his magnetic, genuinely hilarious personality hook millions of followers through comedy skits, quick-witted POVs, and unmatched facial expressions.
The real magic happened when he started blending that comedic timing with music. Breakout tracks like “Confidence Is Key,” “Cha Cha,” and the massive hit “Strut” proved his internet fame wasn’t a fluke. His uncanny ability to get people dancing caught the attention of 10K Projects, cementing his transition from a viral internet personality to a full-time artist to watch.
Flipping the Script: Why “There It Is” Feels So Fresh
What makes “There It Is” stand out is its complete rejection of traditional regional tropes.
Historically, New York rap has carried a heavy burden of street realism and intense posturing. While there’s always a place for that classic grit, Zeddy Will brings a joyous, unpretentious energy that is entirely his own. He’s just a kid from Queensbridge openly chasing his dreams and prioritizing fun, radiating an optimistic vibe that instantly connects with a younger, digital-native audience.
What makes the track work:
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Pure Energy: The song merges fast-paced jersey club bounce with mainstream pop sensibilities, making it an instant earworm.
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The Contrast: The back-and-forth dynamic with YKNIECE adds a brilliant vocal contrast that gives the track a conversational, replayable feel.
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Built for Movement: Like his previous releases, the rhythm is built for dance trends and crowd engagement without feeling forced.
“I want to be this generation’s Will Smith.” — Zeddy Will in his breakthrough interview with XXL Magazine.
The Growth of Zeddy Will’s Catalog
While “There It Is” is his latest focus, it builds on a rapidly growing discography that comfortably balances drill-inspired energy, clever wordplay, and commercial pop appeal.
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“Confidence Is Key” (2022): The early streaming win that proved his musical instincts were sharp, racking up millions of streams independently.
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“Cha Cha” (2024): A clever flip of the “Cha-Cha Slide” that landed him straight on the Billboard TikTok Top 50.
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“Can’t Go Broke (Remix)” (2025): A massive sleeper hit alongside Babyfxce E that scaled the Billboard Bubbling Under Hot 100.
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“Strut” (2025/2026): A high-energy self-expression anthem that dominated both radio and lifestyle content across social platforms.
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“There It Is” (2026): A polished, melodic collaboration that highlights his growth as a songwriter.
The New Face of NY Hip-Hop
Zeddy Will is living proof that the next generation of New York talent isn’t bound by expectations. By honoring where he comes from while boldly stepping into the pop-rap lane, he’s bringing a much-needed sense of joy and approachability to the scene. “There It Is” isn’t just another catchy drop—it’s a victory lap for an artist who danced and laughed his way from the housing projects straight to a major label deal.
