Why BigXthaPlug and Loe Shimmy’s “I LIKE IT” Is dominating Southern Hip-Hop Playlists

Every once in a while, a collaboration comes along that looks unexpected on paper, but instantly clicks the second the beat drops. That is exactly what happens on “I LIKE IT,” the standout single from Dallas rap heavy-hitter BigXthaPlug, featuring Florida’s own Loe Shimmy.

Released as a centerpiece track on BigX’s album BETTER OVER TIME (under UnitedMasters), “I LIKE IT” has quickly established itself as a fan-favorite banger. The track brings together two completely distinct regional styles—Texas’ trunk-rattling bounce and Florida’s laid-back, melodic street cadence—creating a cross-regional anthem that hits with raw energy.

Here is a breakdown of why “I LIKE IT” is catching fire, the production breakdown behind the track, and what makes this collaboration work so well.

The Blend of Texas Swagger and Florida Melody

BigXthaPlug has built one of the most formidable reputations in modern rap over the last few years. Hailing from Dallas, Texas, his signature sound is anchored by a deep, booming vocal presence, authoritative delivery, and punchy, quick-witted bars. He makes music that sounds built specifically for car subwoofers—heavy, direct, and unyielding.

On the other side of the track, you have Loe Shimmy, a rising force out of Florida known for his unique, almost slurred, melodic flow and relaxed tone.

When you put these two dynamics together on “I LIKE IT,” the contrast creates immediate friction in the best way possible:

• BigXthaPlug handles the heavy lifting on the verses with aggressive flexes, talk of lifestyle upgrades, and his trademark humorous punchlines.

• Loe Shimmy anchors the vibe with a hypnotic, catchy refrain that locks the listener in from the opening bars.

The result is a track that balances sheer weight with infectious melody, making it easy to see why it has been landing on major editorial playlists across streaming platforms.

Behind the Beat: Production Breakdown

A huge reason “I LIKE IT” lands with such force is the production squad behind it. The beat was crafted by a powerhouse team of producers including Bandplay, Charley Cooks, and Tony Coles.

If you listen to Southern hip-hop, you already know Bandplay’s signature sound—distorted 808s, rapid-fire hi-hats, and rhythmic bounce that demands your attention. Combined with the melodic touch of Tony Coles and Charley Cooks, the instrumental creates a rich canvas:

1. Sliding 808s: The low end is tuned for maximum trunk-rattling bass without overwhelming the vocals.

2. Atmospheric Loops: Crisp synth lines give the instrumental a slick, late-night cruising atmosphere.

3. Pacing: At roughly two minutes in length, the song leaves no room for filler. It gets straight to the point, hooks you, and ends right when you want to hit replay.

Lyric Breakdown & Core Themes

Lyrically, “I LIKE IT” dives straight into the celebratory side of success. Both artists reflect on how much their lives have shifted since stepping into the spotlight—moving from early struggles to designer fits, luxury rides, and global travel.

In his opening verse, BigX captures his elevated lifestyle with his signature humor and confidence:

“Money keep on callin’, I go where the bank go…

I done beat up my pockets so long, my pants done got swole,

Now I’m walkin’ with knots…”

— BigXthaPlug (“I LIKE IT”)

The song isn’t trying to be overly complex; instead, it leans heavily into creating a feel-good, head-nodding mood that highlights how both rappers are enjoying the fruits of their labor.

(Note: You can find the full official lyrics to the song by searching for “BigXthaPlug I LIKE IT lyrics” on Google or checking licensed lyrics providers like Genius and Shazam).

Where “I LIKE IT” Fits in BETTER OVER TIME

BigXthaPlug’s project BETTER OVER TIME marks an important moment in his career trajectory. Across the 18-track album, BigX branches out into various sub-genres—collaborating with artists ranging from GloRilla and Babyface Ray to Ava Max and Leon Thomas.

While the project explores darker, more reflective themes on tracks like “I GET IT” or soulful introspective cuts like “HEAL ME”, “I LIKE IT” serves as the ultimate energy booster. It reminds listeners why BigX became a breakout star in the first place: raw charisma, hard beats, and effortless rap chemistry.

Final Verdict

If you are a fan of Southern hip-hop, heavy bass, or car-playlist anthems, “I LIKE IT” is an absolute non-negotiable stream. The contrast between BigXthaPlug’s deep Texas voice and Loe Shimmy’s breezy Florida hook makes for one of the most replayable rap singles of the year.